Kalbe International appoints media agency

Kalbe International’s Wood Woods'  product has appointed Starcom MediaVest Group as its media agency of record in Malaysia.The brand is looking for new strategy and approach in marketing its products. SMG’s remit is media planning and buying. The appointment was made without a pitch.“We have worked with SMG in the Philippines and it was our agency of choice as we know how SMG works. After a competitive pitch, the team delivered a campaign strategy that fits our objectives,” a spokesperson from Kalbe International said.Kalbe International is a global marketing company mainly handling the export transaction including coordinating marketing activities  of total Kalbe Farma's group of businesses  in selected regions including Southeast Asia and Africa Region. Kalbe International has a growing business in Cambodia, Malaysia, Myanmar and Singapore and has aligned with the corporate vision and mission to "Improve Health for Better Life”.