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K-pop boyband BTS ventures into mobile gaming with ‘BTS World’

K-pop boyband BTS is releasing a mobile game titled BTS World which allows fans to role play as BTS’ manager. The game is produced by South Korean mobile gaming company Netmarble Corporation, which is the second largest shareholder of Big Hit Entertainment, the agency which manages BTS.

Scheduled for release on 26 June, the story-based mobile simulation game takes fans back to when BTS first debuted in 2012. As BTS’ manager at Big Hit Entertainment, players are required to foster a sense of unity within the boyband and nurture them to become superstars. BTS World allows players to collect BTS Member Cards which will help them to clear missions, level up, unlock and enjoy more story content, as well as interact with the individual members.

 

Additionally, BTS World also showcases seven other storylines depicting the fate of the seven individual members if they had not joined BTS. Players can befriend the members and help them solve their problems to fulfill their dreams. Among the list of genres include mystery, comedy and sports. BTS World will also feature original soundtracks from the boyband.

The K-pop band has become a global phenomena in the last few years, with brands such as Coca-Cola, PUMA and Mattel collaborating with BTS for new products. Facebook, too, jumped on the K-pop hype by partnering BTS and LINE FRIENDS to integrate their BT21 stickers into its Facebook and Messenger platforms.

Meanwhile, BTS fans in Singapore recently made news when they purchased a panel at the Dhoby Ghaut Circle Line MRT station to commemorate BTS’ sixth anniversary. The panel advertisement featured all seven members of BTS with the words “Happy 6th Anniversary BTS! Love from, Singapore ARMY.” ARMY is the name of BTS’ fan club worldwide.

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