JWT Singapore has promoted executive creative director, Valerie Cheng to the role of chief creative officer.
Cheng takes over from Jun Fukawa, who be moving to JWT London to assume the role of global ECD for Unilever’s Sunsilk, Toni & Guy, and Timotei haircare brands and Nestle.
Prior to her role as executive creative director at JWT, she served as ECD at Publicis Modem Singapore, creative director at Leo Burnett/Arc Worldwide Singapore, and art director at XM Asia Pacific.
Cheng (pictured), who has over 15 years’ experience in advertising, started out as a digital specialist and has since had extensive experience in brand-building and integrated creative solutions. She has worked with a range of local and international clients, including Singapore Airlines, EDB, PSB, SilkAir, Hewlett Packard, Burger King, Pizza Hut, HSBC and Procter & Gamble and others.
She is also a member of the creative advisory panel for the Association of Accredited Advertising Agents Singapore (4AS) and also a member of The International Academy of Digital Arts and Sciences (IADAS).
“She has digital running through her blood and is profoundly driven by creative ideas that are true to the brand. She resolves the tension between powerfully articulated creative ideas and the dynamism of new generation engagement,” JWT APAC CEO Tom Doctoroff said.
The appointment of Cheng marks a key move in JWT Singapore’s strategy to make digital a core part of the agency’s creative services, added Doctoroff.
Meanwhile, JWT Singapore is ramping up its digital capability by training existing staff and bringing in a raft of new hires with digital skills and experience, said a note in JWT’s release.