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JWT Singapore appoints head of strategic planning

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JWT Singapore has appointed Jordan Price as head of strategic planning.Price (published) joins the agency from JWT Tokyo, where he headed strategy for six years as senior strategic planning partner. During his tenure at JWT Tokyo ,Price developed the agency’s bespoke “Brand Nurturing” brand building model, which aimed to bridge the gap between Japanese and Western-style branding with a "framework that makes more intuitive sense for Japanese culture and Japanese marketers", said the agency in a press statement.Price, who started out as a producer in the Canadian film and television industry, began his career as a brand strategist at Jung von Matt, based in Hamburg. He later joined JWT Toronto, where he worked for nearly six years, before moving to Japan in 2008.He has worked on a diverse range of clients over the last 12 years, including FMCG giants Unilever, Kellogg’s, and Nestle, global pharma and health care companies Pfizer and Johnson & Johnson, Japanese alcohol and beer powerhouse Suntory, camera and tech brands Nikon and Ricoh, as well as tourism, telecommunications and B2B accounts.“I believe I bring to the table a fairly unique set of skills and acquired wisdom on what drives great brands from my experiences across categories and cultures - and especially from my long tenure in Japan, where my original assumptions of how branding worked were perhaps more thoroughly challenged then they would have been in any other market,” said Price.“JWT Singapore has a clear vision for the way we see, and operate, our ideas business and the focus for us is the fusion of brand idea and innovation,” said Frank Bauer, managing director of JWT Singapore.

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