JWT has moved Eugene Chew to a new role as chief digital officer, as its digital business experiences âexponential growthâ.
Chew joined JWT Shanghai as director of digital strategy in 2011. In his new role as chief digital officer he will spearhead digital revenue growth across the agency.
JWT Shanghaiâs digital work ranges from mobile apps, QR codes and augmented reality, branded content and social media management.
This year, the agency strengthened its performance marketing capabilities with investment in user experience and data analytics experts, tools and partnerships.
JWT Shanghai managing director Dan Ingall said the agency has gone through a major transformation over the last two years, adopting a âdiffusionâ approach which sees itsÂ account service and creative talentÂ organised into integrated brand teams which are expected to be digitally capable.
The agency has achieved this by hiring more digital talent across the organization, providing digital training, and through the consistent top down mantra of “integration, integration, integration.”
âThis new role shows how critical digital is to what we do, and will help us take it to the next level,â he said.