In what is a further indication of growing global interest in the market, JWT has signed an affiliation agreement with Myanmar-based Mango Marketing.
The full service advertising agency was set up in 2004 by Burmese entrepreneurs Lynn Lynn Tin Htun and Aye Hnin Swe (both pictured).
Mango’s clients include Unilever, F&N, Power House, GP Watch, one of Myanmar’s leading liquor company IBTC, and Manila-based United Pharma.
In mid-2012, Mango’s Media division was separately incorporated as an independent media services agency, led by Swe, that continues to service Mango Marketing clients in addition to growing the media services practice in the market.
The agency currently has a headcount of about 40.
“There’s been an extremely high level of interest in Myanmar among our clients since the economic sanctions began to ease. The country is on the radar of many major companies operating in Asia,” Michael Maedel, chairman, JWT Asia Pacific, said.
“Mango was careful in its choice of a creative services affiliate partner. In order to accommodate the needs of our growing multinational and local clients we are joining forces with JWT. We believe that JWT can add global inspiration and creative advertising ‘best practices’ to our local dedication,” Htun said.
Ever since the country enforced rapid reforms last year, multi-national firms have set foot in the market, beginning with Coca-Cola which teamed up with local company Pinya Manufacturing to launch several of its soft drink brands.
Later last year, SingTel confirmed submitted an expression of interest to the Government of the Republic of the Union of Myanmar for a telecommunications service licence.