FindIt Malaysia has named JWT Malaysia as its creative agency of record. FindIt delivers location-relevant search results across merchant listings, best deals, offers and classified ads and has about 300,000 businesses across Malaysia on its platform.
JWT Malaysia has been tasked with developing FindIt Malaysia’s brand strategy, creating a launch campaign and developing ongoing programs to promote the app across traditional, digital and social network platforms. JWT Malaysia’s FindIt campaign will officially kick off in the first quarter of the year across all mediums. Since JWT started preliminary work with FindIt on 15 December, the app has been downloaded 100,000 times and the number of Facebook likes has jumped to 47,203.
FindIt Malaysia has also launched a mobile platform that helps consumers find business and services nearest to them. It has been launched in Malaysia by Getit Infoservices India, which operates a location-based business directory search and classifieds platform called Askme India. The Askme mobile app has been downloaded on 7 million devices in the last six months.
“FindIt is set to revolutionise mobile search in Malaysia by empowering consumers with instant, location relevant solutions accompanied by relevant reviews and promotional offers,” Manav Sethi, FindIt Malaysia’s marketing head and group CMO of Getit Infoservices said.
“The JWT team demonstrated not just their high-octane passion but more importantly, a complete understanding of the business and the consumer scape,” said Sethi.
“The FindIt appointment is a truly important milestone for JWT. Our investment in expanding our digital capabilities has paid off. We look forward to collaborating with the FindIt team, and with our public relations partner and media agency partners, to raise the profile of this exciting brand,” said Nicole Tan, managing director of JWT Malaysia.