JWT Disco, a talent scouting initiative set up by JWT Jakarta, is now on the hunt to discover the country’s future advertising star. It has opened the floor to aspiring creatives, planners and suits in the country’s first-ever student brief competition.
JWT Jakarta kicked off a 10 campus tour this week to generate buzz, and has released two teaser videos on YouTube. On January 30, the agency will launch www.jwtdisco.com, where students can find more information about the competition – the rules, the judges, and important dates.
The top prize will be a full time role at JWT Jakarta.
The contest, planned as an annual event, is open to anyone between the ages of 18 to 24 years old who is registered as student at a university in Indonesia.
“Competition for talent in Indonesia is fierce, and turnover is high. We wanted to set JWT apart, and make the recruitment process more exciting and engaging for students,” Ratna Puspita, JWT Jakarta’s creative group head said.
JWT will also host an “Ad Talk Sharing Session” at its office on February 14, where students will be invited to meet directly with JWT leaders at JWT office. On 1 March, JWT Jakarta will release the first brief to applicants, who need to file their submissions by March 3 to the Board of Judges.
The judges include JWT Jakarta CEO Lulut Asmoro; chief creative officer Ivan Hady Wibowo; chief strategy officer Daniel Siswandi; chief account officer JWT Johan Shabudin, XM Gravity CEO Nanda Ivens, and XM JWT chief digital officer Chandra Wijaya.
Eight finalists will be selected, and will be invited into the agency on March 14 to work on the final contest brief.
“This is the first kind of competition to ever exist in the industry and in Indonesia – a competition for university students that rewards a full time employment at an advertising agency,” Sandila Ekaputri, JWT Jakarta’s strategy manager said.
“If the initiative garners a lot of excitement, we plan to run the next season on a nationwide-scale.”