Publicis Singapore hires group creative director

Publicis Worldwide has appointed Justine Lee as group creative director of Publicis Singapore and 133 LUX. The 15-year advertising veteran now takes the creative lead on Sanofi, Accor Luxury and L’Oreal.Lee (pictured) has worked with several agencies including Ogilvy & Mather, Saatchi & Saatchi, TBWA, Leo Burnett and now Publicis and 133 LUX. She has also worked for brands that include Singapore Airlines, Martell, United Overseas Bank, American Express, the Republic of Singapore Navy and Visa.“With deep experience across disciplines including digital when it was in its infancy, a sharp strategic mind and a cupboard full of the world’s top creative awards, Justine is just the kind of multi-faceted creative leader who can lead the change for our clients in their digital transformation,” Ajay Vikram, regional CCO of Publicis Southeast Asia said.“I’m looking forward to working with a dynamic team of hybrid thinkers who share an innovative mind and ardent desire to help brands create real value in a digital age. Everyone talks about going digital, so the clincher for me wasn’t ‘what’s in the plan’, but what they have already done to transform the agency in the past year,” said Lee.