Juice launches iPad app

Juice Magazine, a local street culture periodical publication by Catcha Publishing has launched its new iPad app aimed at better engaging with readers as well as enhancing its offering to advertisers.The app offers interactive content and features videos and music tracks to engage with its audience in a more interactive manner.The move also offers advertisers the opportunity to run interactive campaigns. Those that have already leveraged the platform include Toyota, Heineken, Hennessy Artistry and Levi's® Brand among others.Jasmine Foong, marketing manager of Heineken Malaysia said: "Heineken is constantly embracing new technologies and innovation. Through this collaboration with Juice, we continue to bring forth our commitment and drive for progress, introducing a fresh new way to connect with Juice and Heineken fans."General Manager of Catcha Publishing, Voon Tze Khay said through the app, the title aims to maximise its reach."The launch of Juice on the iPad is another milestone achieved for the brand. The consumption of information and content has diversified over the years, and by having the brand presented across print, web, social media and now, iPad, each in its unique strategy, consumers will now have a much enhanced experience."