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JOOX to stream the KCON festival in New York to Asian users

JOOX music streaming app brings its users KCON New York 2018, the world’s largest Korean culture convention and music festival, from 5 July onwards.

KCON New York 2018 was a convention and music festival dedicated to bringing “All Things Hallyu” to K-Pop fans in the United States. The two-day event encompasses every element of K-Pop culture including pop music, TV dramas, movies, fashion, food and beauty through a music concert, interactive workshops, stimulating panel discussions and booths.

All JOOX users in Hong Kong, and exclusively in Indonesia, Malaysia, Myanmar and Thailand, can watch the festival at their fingertips. The festival features a star-studded K-Pop lineup, including Wanna One, EXID, Super Junior, Red Velvet, NCT127, Pentagon, Stray Kids, Heize and GoldenChild.

Poshu Yeung, vice president of Tencent IBG, said: “We are excited to offer a special entertainment experience to JOOX users in Asia. By providing our platform to watch KCON New York 2018, we hope to connect K-Pop fans from different parts of the world in experiencing globally celebrated Korean music festivals across all genres and eras.”

KCON New York 2018, held in June, was a convention and music festival dedicated to bringing “All Things Hallyu” to K-Pop fans in the United States. The two-day event encompassed every element of K-Pop culture including pop music, TV dramas, movies, fashion, food and beauty through a music concert, interactive workshops, stimulating panel discussions and booths

“JOOX is committed to offering users more exciting music, entertainment and live broadcasts. We will continue to bring the K-Pop heat to fever pitch this year by enhancing users’ music experience in this part of the world.” Yeung added.

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