Jon Loke heads to Publicis Singapore

Jon Loke (pictured right) and Troy Lim (pictured left) are making a move to join Publicis Singapore as executive creative directors.In a further strengthening of creative outreach at Publicis Singapore, Ajay Thrivikraman, chief creative officer for Southeast Asia, has been elevated to global client chief creative officer for Asia Pacific.Most recently at O&M Singapore, Lim and Loke have been joint creative leads for major accounts such as BMW, KFC, Ministry of Culture, Community & Youth, National Environment Agency, Singapore Sports Council, Health Promotion Board, Kimberly-Clarke and GlaxoSmithKline.They were behind Singapore's most successful anti-smoking campaign "I QUIT"for Health Promotion Board – the highest marketing effectiveness accolade ever awarded to a brand in Singapore.The team have consistently outperformed across multi-platform sectors – promo and activation, direct, digital, mobile, media, PR and design, press and outdoor – for clients such as Coca Cola, GSK, The Economist and KFC.Loke was creative director and group head of art at O&M Singapore. He brings more than a decade of experience in advertising and design, having worked at Leo Burnett, Saatchi & Saatchi and Mother in London. Lim has worked for nine years at O&M Singapore as creative director.“We are very excited that Lim and Like are joining us. They are outstanding creative leaders who will lead us in the next stage of our transformation, to deliver world-class creativity for our clients," said Publicis Singapore CEO Lou Dela Pena. “This dynamic team further strengthens us and is in line with our global vision to attract the very best talent to lead the change for our clients”.Lim said, “Change is never easy, but it is incumbent on us to reinvent the way we work to deliver the kind of transformative ideas and innovative solutions that will challenge the status quo. Developing and being a part of the team that will lead and create a culture of change is an ambitious one, and that is what excites and invigorates us."Loke added, "Publicis Singapore has got great ambition and passion to lead the change. We are very excited to come onboard and create an environment where world class ideas thrive.”Lim and Loke will start work at Publicis Singapore on 4 January, 2016.