Joint venture gives Daylight a regional reach

Three months after launching a new agency Daylight, David Ko has stuck a joint venture with social business and strategy consultancy Omnifluence, giving the startup a regional reach into Singapore.Daylight Partnership will now number over 12 staff across the region, comprising Hong Kong staff and Singapore partner-employees from Omnifluence’s digital and social marketing practice.It follows Omnifluence’s recent acquisition of creative agency TokTog and the hiring of former TSLA creative partner, Marcus Huang.Ko told Marketing the JV opens the door to more regional business opportunities and an opening into the client portfolio of Omnifluence.“For us, it was a logical move,” he said.“With this partnership there has been a lot more interest from regional clients.”Since setting up the business last October, Daylight has already secured a number of clients. More recently this has included the social media business for Fiji water.Under the Omnifluence partnership, the digital and social media agency will serve Asia clients across consumer, technology, healthcare and lifestyle sectors.Ko, the former executive vice president at Waggener Edstrom Worldwide, will lead Daylight Partnership for Asia along with co-founders Calvin Siew, also formerly of Waggener Edstrom and Melvin Yuan who serves as non-executive director.Ko will also take on the addition title of acting general manager for Hong Kong, with Siew as Singapore GM.“Our principal partners form a tight-knit team of individuals that have worked together for years, so our new venture already starts from a place of implicit trust and mutual respect,” Ko said in a statement.“This creates a foundation for achieving results that we hope break the mold, start conversations and create buzz.“In the marketing industry we love labels, from real-time and content marketing to social selling and contextual marketing. Perhaps we also need labels to describe what we do, but at the end of the day, it is modest and simple: clearly communicate memorable messages that resonate and occasionally provoke, with straightforward calls to action.”Other partners include Eileen Kang, Consultant, Marcus Huang and Leslie Boey as creative directors and Nicholas Cheng as digital director. Angelo Umali, a co-founder of Daylight Hong Kong, will lead a separate joint venture to be announced at a later date.