Johnson & Johnson has shifted its global media buying business from OMD to IPG Mediabrands, a move which sees IPG-owned agency J3 manage the reported US$2.6 billion business.
A statement from the pharmaceutical and consumer packaged goods manufacturer said after a comprehensive media review across its consumer, pharmaceutical and medical device businesses, J3 would take on the business in Asia Pacific, Latin America, Europe, Middle East and Africa.
“When we began the review in June, our goal was to select the best agency for each region. Throughout the course of our separate regional reviews, J3 consistently demonstrated the ability to fully meet our Consumer and Customer needs as we drive superior growth and performance for our businesses and brands,” the statement said.
J3 is a dedicated unit with IPG Mediabrands to oversee the J&J business.
Some if J&J’s biggest global brands include Listerine, Acuvue contact lenses, Johnson’s, Neutrogena and Clean & Clear.