J&J promotes Richa Goswami to global head of digital

Johnson & Johnson (J&J) has promoted Richa Goswami (pictured), global head of content, creative excellence and digital platforms, to global head of digital. According to her LinkedIn, she will lead the digital transformation for the consumer business globally.

In her new role, Goswami will also manage teams that will shape and execute the company’s disruption agenda on technology, partnerships, innovation and marketing. She will also help to build digital IQ, creatives, and content.

Goswami has spent close to five years at J&J, and was most recently tasked with leading content and creative excellence globally for the consumer business. She was also responsible for partnerships with digital platforms such as Facebook and Google. Prior to that, Goswami was the APAC head of digital for consumer healthcare businesses, where she oversaw the company’s hiring and setting up of digital teams across 25 markets. She also managed the company’s digital strategy and digital marketing across over 100 brands. This includes websites, CRM, eCommerce platforms, analytics, mobile, social and innovation.

Meanwhile, J&J’s global CMO Allison Lewis has stepped down from her role after close to six years, according to multiple media reports. In the company statement to media outlets, it said the departure was a result of a new business model that streamlines operations and investments, and there are no immediate plans to fill her role.

Lewis described her departure as a “proud moment”, having been brought in as an change agent and witnessing the organisation’s transformation into one that is is agile, contemporary and close to consumers. It has not been disclosed where Lewis will be heading to. Marketing has reached out to J&J for comment.

According to Lewis’ LinkedIn, she was recruited in 2013 from Coca-Cola, where she was the CMO for North America for over two years. In 2017, Coca-Cola dropped its global chief marketing officer function and merged it with “customer and commercial leadership as well as strategy” to create a new chief growth officer role. The move followed the retirement of Marcos de Quinto, who was the then-CMO and had led the iconic “Taste the feeling” campaign during his almost 35-year career at the company.

(Read also: The Futurist: Cracking the Millennial code)

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