Jetstar celebrates anniversary with December Babies

Jetstar has launched their campaign for the festive season called ‘December Baby’.The campaign was activated to celebrate the airline’s 11th birthday and give back to fellow December babies, whose birthdays are often overshadowed by Christmas.Jetstar is asking December babies to share their birthday stories on social media, tag Jetstar Asia and hashtag #JetstarDecemberBaby. The campaign will run up until Christmas, with the competition to tell your December Baby story closing at the end of November. Jetstar will be selecting 11 winners and surprising them with the ultimate birthday present in mid-December.You can watch the campaign video to see December babies share their birthday stories below:This Christmas season, Jetstar wishes you a Happy BirthdayDear December babies,We know how it feels to be born in December.People are buying gifts for Christmas, making plans, and your birthday is just an afterthought.This year, we are going to change all that.We want to give you the birthday celebration that you deserve, no more parties with Christmas trees and log cakes!As we turn 11 in December, we want to reward 11 lucky December babies with the ultimate birthday present*!Share your December Baby story on your Facebook, Instagram or Twitter account, tag #JetstarDecemberBaby to win! Videos are welcome too!Love,JetstarP.S. If you know a December baby who goes through this pain every year, nudge him/her to share a story!*This contest is open to residents of Singapore only. For Ts&Cs, visit http://www.jetstar.com/sg/en/december-babies.Posted by Jetstar Asia on Sunday, November 15, 2015This campaign runs primarily online on social media where Jetstar is asking fellow December babies to share their stories. The campaign runs in Singapore only.The airline currently works with AKA Asia for both creative and PR executions for the ‘December Baby’ campaign.“We know how it feels when your birthday gets overshadowed by Christmas and the holidays. Jetstar wants to bring back the smile to December babies, and encourage their friends and family to give them a real birthday this year,” Chantal van Wijnbergen, regional marketing manager SEA, said.