With Singles’ Day around the corner, Jetstar Asia has launched a campaign for solo travellers. Through the campaign, the airline aims to encourage individuals to take a solo trip to destinations offered by Jetstar Asia.
This comes after an online survey by Jetstar found that Singaporeans love to travel alone. Of the 1,001 surveyed, 49% have been on personal solo trips at least four times in their lives. The respondents were between the ages of 39 and 74, made up of both male and female travellers (524 male and 472 female).
Launching a campaign for the occasion, Jetstar’s ad takes a look at a couples’ trip which takes a twist to show that same activities can be done by solo travellers as well. The campaign was conceptualised by PR agency AKA Asia’s design and production team. The campaign video will run on Jetstar’s YouTube and Facebook pages, while a teaser was also shared as a sponsored story on Jetstar’s Instagram page.
Jetstar also aims to offer 111,111 seats on sale this Singles’ Day. Vicky Wang, regional marketing manager, Jetstar Asia said it was only in recent years that “singledom” had become something to celebrate, and this was especially so on Singles’ Day. “Here in Singapore, we’ve observed an increase in our customer’s appetite for travelling solo, and so we wanted to understand the reasons why many consumers are making this choice so willingly,” she added.
Jetstar also shared that its survey revealed that 55% of solo travellers do so out of personal choice, while 44% felt comfortable travelling without their partners. Regardless of the reason, more than half (59%) of these solo travellers said they felt more refreshed than if they travelled with friends and family. The feeling of absolute freedom on solo trips was a commonly shared amongst travellers, as 61% said they associated the idea of such trips with feeling free.
Meanwhile, Singles’ Day is the most celebrated shopping festival in Singapore, Malaysia, and Taiwan. According to data from advertising platform Criteo, Singles’ Day in Singapore saw a 368% increase in online retail sales and 255% increase in online retail traffic last year. It also had the highest conversion rate among Singaporeans with an increase of 61% out of all the key shopping seasons. With higher mobile traction, in-app sales and traffic are also experiencing significant surges in Singapore.