Jeffrey Seah, Southeast Asia CEO of Starcom Mediavest is leaving the company.
Starcom has confirmed the news to Marketing.
Seah has been in the role of regional CEO for over seven years and has had 15 years of association in two stints, being part of the management team that launched Starcom and Starcom IP Digital Services in Asia Pacific, setting up its inaugural Singapore operation, and returning to helm the South East Asia operations and the VivaKi chair.
Prior to the role, he was with Mindshare as regional lead for Malaysia, Indonesia and Singapore. He was also CEO of Mindshare Singapore. He will be taking on a new role in the world of tech, data, content, e-commerce consultancy.
In the past few years, Seah has increased his involvement in the expanding world of tech, data, content, e-commerce, private equity consultancy and their applications to the business world. He will look to dive deeper into these areas and bring his pragmatism and application to the disruptor economy.
“Throughout my SMG journey, I was blessed with bosses and colleagues who showed me the ropes (until this day) unconditionally, and guided me patiently. No ‘start-up’ environment can thrive without such a value-based culture. I owe a debt of gratitude to Rishad Tobaccowala, Jack Klues, Andrew Swinand and the many SMG Southeast Asia leaders for their belief and trust in me over the years,” said Seah.
“Seah has been a colleague, friend and a partner from the onset. The network will miss a force of nature and the wider business world will now benefit from his drive. Seah leaves Starcom in great hands; in Singapore, Patricia Goh will continue her great work, and the leaders of the Southeast Asia brands will continue their exemplary work and continue to win businesses. I wish him my very best, and have a feeling we will work together again in the future, ” said Gerry Boyle, CEO of Publicis Media Asia Pacific.