Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

JD.com beefs up Aussie partnerships

share on

China's largest online direct sales company JD.com has reached a partnership with Australian brand Blackmores and food distributor Sanger Australia to sell its products through JD.com's direct sales channel.Both companies will gain access to its same-day delivery service and Sanger will also leverage the company's cold chain logistics network, ensuring that its meat products are delivered fresh to Chinese customers.The announcement follows the June launch of a dedicated Australian Mall for authentic imported Australian products on JD.com's cross-border platform.Since its launch, dozens of Australian brands have sold their products to Chinese consumers through Australian Mall. The most popular product categories in the first two months of the program include healthcare, baby care products and fresh food."We're pleased to be working with leading Australian brands to build winning ecommerce strategies for this market and help them take advantage of our large and growing base of upwardly mobile Chinese consumers," said Carol Fung, Vice President of JD.com and President of JD.com's FMCG Business Unit."Blackmores is a long-time partner, and we are very excited to be expanding the range of their outstanding healthcare products available to our rapidly growing user base. With demand for Australian fresh produce growing exponentially, the addition of Sanger Australia's world-class beef to our platform is an outstanding development for our customers."

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window