OOH media company JCDecaux has revamped its billboard in Chinatown. It has increased the overall platform size by 71% and improved illumination with back-lit and perimeter lights.
The enhanced billboards were unveiled together with JCDecaux’s long-term partners, Singapore Airlines and Leung Kai Fook (Axe Oil). The billboard sites are strategically located at Chinatown’s major cross junction – one of the key driving routes linking to the Central Business District.
The SIA campaign is handled by MEC with creative agency TBWA. The Axe Oil campaign is handled by creative agency Ace Daytons Advertising and Germs Digital.
“JCDecaux is constantly working towards re-inventing our assets to ensure our clients gain the most out of them. The revitalised Chinatown landmark billboards, through the improved illumination and increased size help to bring out the quality of our clients’ campaigns with a more effective reach,” Ashley Stewart, managing director of JCDecaux Singapore said.