JCDecaux launches audio enabled digital networks

OOH company JCDecaux has launched a newly audio enabled digital networks at ION Orchard, broadcasting dynamic digital advertisements with the additional dimension of sound.Dior is the maiden advertiser on the enhanced digital network, promoting their Miss Dior fragrance.Situated at high traffic zones, JCDecaux’s two digital networks at ION Orchard – the ION Digital Fashion Network and ION Link Digital Network - have been recently enhanced with audio capabilities.The new dimension of sound accompanied by stimulating digital content on the 80” MUPIs, commands 100% of shoppers and train commuters’ attention, engaging advertisers’ target audience more effectively as they immerse completely in the brand message.