JCDecaux expands ION Orchard OOH offering

JCDecaux SA has introduced two new advertising formats at ION Orchard shopping mall. The first is a new advertising sited called the Luxe Banner which is located near the mall’s luxury brand stores on the first and fourth floors. One brand which has already jumped on board is Van Cleef & Arpels, which held ‘The Poetry of Time’ exhibition at Level 1 atrium.The OOH player has also launched a new advertising format to an existing advertising site at Basement 2 of the mall. The revamped site is called B2 Fashion Gateway Lightbox, and boasts to be the largest indoor backlit advertising panel in Orchard. Located at the doorstep of Orchard MRT station, the B2 Fashion Gateway Lightbox looks to target MRT commuters, PMEBs, shoppers and tourists.“ION Orchard is pleased to partner JCDecaux to introduce these new media opportunities for our tenants and partners, and provide them with another great way to effectively communicate their brand messages to our shoppers,” Chris Chong, CEO of Orchard Turn Developments, said.