Isobar launches global commerce practice Isobar Commerce

Dentsu Aegis Network’s Isobar has launched a global commerce practice, Isobar Commerce, formerly known as Bluecom following its rebranding last year. Some brands which have already came on board include Asda, Clarins, Ecco, Lacoste, Nestle, Samsonite, Pandora and more, according a statement.According to the agency, this is to deliver commerce experiences for clients through globally-integrated platforms and solutions informed by local insight. The new practice will look to deliver commerce experiences using platforms and solutions with technology players such as Salesforce, Adobe, SAP Hybris and Magento. This is to combine strategic, technology and operational support to multimarket and regional clients.It will also cover strategy and brand commerce in third-party marketplaces, such as Amazon and Tmall. The end-to-end offering includes commerce strategy and consulting, customer experience design, data and technology implementation and platform management to ensure rapid growth for clients.It will also bolster its strategic capability to deliver commerce solutions and include 1,000+ commerce specialists across Isobar’s global network. Following the launch, centre of excellence have been established in regions such as Asia Pacific, EMEA and the Americas. The practice will include all commerce centres of excellence, all e-Commerce, m-commerce, retail commerce experts and commerce off-shore delivery centres within the Isobar network.The practice aims to further improve the performance, efficiency and ROI for a client’s digital transformation efforts and support Isobar’s position as a leading digital agency, the statement read.“The reinvention of the last mile is a key part of business transformation today, and the commerce specialists from our global practice will help our clients to win in the digital economy. As part of Isobar’s brand commerce strategy, we utilise data, customer experience and technology expertise to create seamless experiences that deliver measurable commercial success,” Jean Lin (pictured), Isobar global CEO, explained.