Isobar India has appointed Chandrashekhar Mhaskar as vice president to drive the digital creative and services division nationally. He will also handle the responsibilities for the west India region.
Mhaskar has been part of the digital advertising industry for more than two decades including international exposure in London and Singapore. He has had varied experience in heading digital strategic business units (SBU) at renowned agencies such as Ogilvy One, Cheil Worldwide, and Maxus. He was also a successful entrepreneur before taking up the mandate at Isobar.
His industry experience spans Television, Film, Internet, eCommerce, Mobile, Social, Online Media and New Technology; across industry verticals like FMCG, IT, Entertainment, BFSI, Education, and Telecommunications.
Clients under his belt included Nokia, Cisco, British Airways, Perfetti, American Express, and Samsung.
Chandrashekhar Mhaskar, vice president, Isobar India, said: “I am immensely excited to join Isobar and be part of a team that is brimming with stupendous energy. Isobar is already in the fray of creating some cutting-edge creative and tech solutions which have garnered media attention. I am really looking forward to working with Shamsuddin and the senior management team to take Isobar to greater heights in India.”