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Isobar and Dentsu iX to merge into Dentsu Isobar

Isobar Japan and Dentsu iX will merge to become one agency, Dentsu Isobar, from January 2016.

Takahiro Uchinaga, currently CEO of Isobar Japan, will become chief client officer of the new Dentsu Isobar agency, while Hidetoshi Tokumaru, currently CEO of Dentsu iX, will become CEO of Dentsu Isobar.

The combined agency will have over 300 people, making Dentsu Isobar the largest global digital agency in Tokyo.

The move will provide clients with full service experience design and brand commerce capabilities in Japan, to service both international and local businesses. It will enable the team to leverage Isobar’s global footprint to service more Japanese global clients outside of Japan.

“Dentsu iX’s creatively-led technology teams complement Isobar’s global Brand Commerce offering, and further accelerates our ambitions both in Japan and globally,” said Isobar Global CEO Jean Lin (pictured left).

“I am excited to welcome the Dentsu iX team to Isobar, and am proud that our teams will form the largest global digital agency in Tokyo.”

Hidetoshi Tokumaru, CEO Dentsu Isobar, said: “We are excited to join Isobar network and to be the largest global digital agency in Japan. This move means that we will be able to collaborate with overseas offices for global clients and provide innovative digital solutions in Japanese market.”

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