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Isentia grows Malaysia office

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Isentia has opened a brand new office in KL to meet the evolving need of Malaysian consumers.In a press statement, Isentia CEO, John Croll said as brands strive harder to keep up with the fast-changing and complex media landscape, Isentia is tracking and reporting on communications campaigns as a provider of integrated digital and offline media intelligence in Malaysia.“Both online social and editorial media content now have tremendous influence on the purchasing behaviour of Malaysians, who have also enthusiastically embraced online shopping along with the growth in the use of mobile phones,” said Croll. He added that brands today need to be mining their consumer insights and tracking sentiment today.“Malaysia offers tremendous potential for Isentia as communications and marketing professionals understand the need to listen in on consumer chatter as well as offline media news and opinion to help determine their customers’ likes, trends and spending habits, and we are projecting strong double digit growth here,” he addedHe added that the new premises reinforce the agency's focus on strong, local client service supporting its media intelligence platform, Mediaportal.“In 2016, professionals understand the importance of tracking responses, conversations and sentiment so that this intelligence can be used to shape their communications strategies and to stay informed on how consumers and the media are reacting to their brand in real time, as issues are developing” said Croll.

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