Fashion brand Isabel Marant has established a strategic partnership with The Lane Crawford Joyce Group’s retail, brand management and distribution arm ImagineX Group to grow Isabel Marant’s brands across Greater China.
This includes helping the brand points of sales hit 12 for its Isabel Marant and Isabel Marant Etoile brands over the next five years.
The first standalone Isabel Marant boutique resulting from the partnership will be located on On Lan Street in Hong Kong, to be launched in July. Further store openings will take place in Beijing, Shanghai and Macau.
Sophie Duruflé, chief executive at Isabel Marant, said, “Our partnership with ImagineX is in line with Isabel’s spirit and we have great confidence in their management of the brand, the collections and our growth in Greater China.”
Alice Wong, executive director at ImagineX Group, said the addition of Isabel Marant to its portfolio was a strategic move to grow its luxury consumer base.
Source: Press release