Iris Worldwide appoints new business director

Global creative innovation network, Iris Worldwide has appointed Natalie Cooke as its new business director with effect from 11 July.In her new role, Cooke will be responsible for accelerating iris’ business growth by addressing new opportunities within existing and potential new clients- particularly in B2B, IT and finance.  Cooke brings in more than twelve years of industry experience across both the UK and Asia Pacific, leading account teams and working on high profile clients.In a statement to Marketing, Iris said that Natalie has delivered results across a spectrum of global and regional accounts in both B2B and B2C businesses, such as Allianz, MasterCard, BUPA, Lenovo, Dimension Data and The Economist.Prior to the new role, Cooke was the regional client services director at Band Group, leading and driving client accounts with a focus on restructuring and bolstering the account management and creative service offerings within the agency.Managing director at iris Singapore, Craig Mapleston said, “Making a commercial difference to our clients’ businesses has never been more important. Heightened competition, more challenging budgets and greater accountability for agencies all mean that we need to be focused on making real business impact.”He added B2B communications have long been considered a dark art that a few specialist agencies do well, and a lot of generalist agencies do poorly."With Natalie coming onboard to compliment the analytics nous that our management and data consultants provide, and our strategic and creative excellence, we now have a brilliant offering in B2B for existing and new clients,” he said.