iris builds up creative team

iris, the global creative innovation network, has appointed senior creative Boo Wei Yi as the newest addition to its creative team. He will report directly to creative director, Ed Cheong.Boo has more than six years’ experience as an art director, working across leading agencies such as Ogilvy & Mather, Grey group, BBDO, Arcade and Bartle Bogle Hegarty. During which, he produced outstanding campaigns for brands such as Aviva, Singtel, Guinness, NTUC Income and Chupa Chups.In his new role at iris, he will be tasked to push the creative vision and output for the agency’s key clients, with a focus on Philips. His appointment follows the agency broadening its remit with the brand across the Asia Pacific region.Cheong said: “Talent and a great last name aside, Wei Yi puts his heart into solving problems - well. Be it a heart wrenching film for insurance or quirky social posts for lollipops, he fights the good fight for his clients. We're excited to have him join the bunch of restless misfits here at iris.”