Ipsos names new Asia management

Ipsos Asia Pacific has installed a new regional management structure, with Lifeng Liu, current CEO of Ipsos Greater China, stepping into an Asia Pacific CEO role.Lifeng has held senior China roles for the past eight years, serving as president of Ipsos China and CEO for the past three years. Additionally, Lifeng will become a member of the executive committee of the Ipsos management board.He reports to Didier Truchot, group CEO and chairman of Ipsos in Asia Pacific.Alick Zhou will take on Lifeng's position as CEO Ipsos in Greater China, with Helen Lee stepping into the role of managing director Ipsos Greater China. Both Alick and Helen have been working for Ipsos for more than 10 years.The appointments follow a change of management to its Hong Kong office in November last year with the appointment of Larry Wu as MD.