iProspect Hong Kong appoints William Ferrell as head of consulting

William Ferrell has joined iProspect as its head of consulting. He is being tasked with driving data-led digital solutions to accelerate business growth for clients, as well as further strengthening the agency’s consult offering.Prior to joining iProspect, Ferrell was the APAC consulting director for Ogilvy Consulting, where he provided digital strategy and data and analytics consulting services to startups, in addition to establishing brands across Hong Kong, Japan and Singapore.Lawrence Yang, managing director at iProspect said, “We are delighted to have William on board. It reflects our commitment in driving innovative digital solutions, to help our clients navigate the complexity in their business, and be a strategic partner on their digital transformation journey.”Ferrell brings extensive media, marketing, and consulting experience to the agency, with a background involving delivering data strategies, cross channel effectiveness, and BI data visualisation. He has previously worked across four continents in multiple industries including FMCG, eCommerce, retail, hospitality, technology, and telecoms.“I am very excited to have joined iProspect and I look forward to driving analytical best practices and excellence for our clients and the opportunity to help more businesses in the future,” said Ferrell.