iProspect bolsters APAC team

iProspect Asia Pacific has appointed Alex Marshall (pictured) as regional business director, and Kristiina Makinen as regional director, business development.Both will be based in the Singapore office and report to Ruth Stubbs, CEO iProspect Asia Pacific.Marshall joins iProspect from Mediacom where he developed P&G's online performance business across APAC.  He was tasked to increase existing business within performance marketing. Prior to this role, he was with ZenithOptimedia in London.In his new position with iProspect, Marshall will be responsible for consolidating existing businesses across the region, driving improved performance and efficiency and deepening global relationships.Makinen, previously was performance marketing director with iProspect in Finland.  She joined the company in 2008 and rose up the ranks from senior search consultant to performance marketing director. Before iProspect Makinen spent two years as Nordic search marketing editor with Yahoo in Dublin, Ireland.Commenting on the appointments Stubbs said consistency of delivery and service is the focus of Makinen's role while Marshall joins a team of senior business directors focusing on expanding relationships and expertise in this region.