IPG Mediabrands’ Reprise and UM win PacSafe global digital business

Anti-theft travel bag brand PacSafe has appointed IPG Mediabrands as its digital agency of record globally which will be led by its’ search unit Reprise, and media agency UM.The scope of work includes planning and executing digital performance and programmatic strategies across the PacSafe suite of products.The agency appointment is effective immediately.PacSafe used to work with different vendors, and OMD was one of them – working on SEM on a project basis and it has now consolidated its buys into a single agency for efficiency.On the communications front, PacSafe appointed Interpublic Group-owned Golin as PR agency in Hong Kong.Simon MacGregor, VP marketing and ecomm of PacSafe said, “It’s an exciting time at Pacsafe as we bring further innovations to the market place to help people everywhere travel better. We believe that when you lock your bag, you can unlock the world and I have no doubt in my mind that IPG Mediabrands will help us deliver this to market.”Kasper Aakerlund, CEO IPG Mediabrands Hong Kong commented, “At Reprise, we talk to people in the moments that matter; creating experiences that truly engage consumers and lead to conversions. We are thrilled to partner with Pacsafe, a brand that embraces technology and innovation, and lead the digital transformation of their travel marketing”