IPG Mediabrands names global director of media intelligence

IPG Mediabrands has appointed Charles Godbold, as global director, Media Intelligence Systems.Godbold will take up the new and senior global position within Mediabrands based out of London. The move comes as Mediabrands grows more conscious of the need to monitor and benchmark TV and digital trading in real time. Godbold’s new role will leverage on his media experience to roll out the innovative benchmarking software he has developed for media rates across Mediabrands’ systems.Godbold has over 20 years’ experience in developing and implementing world class media auditing solutions in many of the world’s largest advertising markets.  As well as founding his own consultancy, (Media Pilot Pty Ltd) which developed IP for media analytics, he also founded Mediasenz, the only media audit company to provide a systematic and independent approach for leading advertisers internationally.CEO of IPG Mediabrands, Henry Tajer  said: “This propels us forward to offer ever better solutions for our clients.  His hire is the epitome of our business philosophy to place the best people in key roles to further strengthen and differentiate Mediabrands offerings in the rapidly-changing field of media. Quite simply it makes us a more dynamic organisation.”Godbold (pictured) said “I’ve always been passionate about the role of media, having worked in the media departments of leading agencies around the globe and then having had the opportunity to follow my interest by developing my own software and systems to discover the best and most innovative new approaches. Mediabrands is certainly the right place for me to continue to develop and apply best practice techniques.”