IPG Mediabrands China has appointed Aaron Tsoi and Lester Ng as managing director, IPG Mediabrands Beijing, and client managing partner, IPG Mediabrands China respectively.
Tsoi will oversee the business operation in the Beijing office; while Ng will be responsible to grow new business and solidify client services, especially with global client portfolio. Ng will be based in Shanghai and report to IPG Mediabrands China CEO, Tom Wan.
Tsoi has more than 20 years of experience in the media and marketing industry across Hong Kong and China. Starting his advertising career at Leo Burnett Hong Kong in 1993, he has then held various senior positions at Mindshare, Mediacom and Airmedia in Beijing. He has experiences in communication planning, media planning, media sales operation and management, serving clients like Motorola, Volkswagen, GSK/TSKF, Nokia and Oracle.
Ng is from Singapore and has been in advertising media for over 18 years; of which the last decade having worked in both Beijing and Shanghai.
His previous agencies included OMD, Starcom MediaVest where he headed the Beijing office, and ZenithOptimedia China where he was deputy managing director. Prior to joining IPG Mediabrands, Ng was with a digital technology agency where he oversaw China and Hong Kong.