IPG Mediabrands appoints digital performance head in Hong Kong

IPG Mediabrands has hired Ben Hui as head of digital performance in Hong Kong, leading implementation and integration of paid media across platforms including display, mobile, social, programmatic and SEM for key local accounts such as Coca Cola, J&J, Cerebos etc.Hui joins the agency from Zenith Optimedia (ZO) Hong Kong, where he served as regional digital director for APAC.Hui reports to Lilian Leong, managing director of IPG Mediabrands Hong Kong, in this capacity.“Ben has rich, hybrid background and international exposure that makes him a dynamic talent hire. Our clients will benefit from his multi-cultural experience and his digital integration that will optimise client budgets while bringing hard core metrics of brand impact and sales conversion,” said Leong.Hui said: “Asia offers an exciting opportunity in the digital realm. Marketers are eager to experiment with untapped digital opportunities across all platforms and media, and even move budgets to online as they find campaigns bringing more effective results.”