On Friday, March 8, brands marked International Women’s Day 2019. For your enjoyment, we’ve put together a collection of our coverage from this year’s celebration of women in the marketing world.
Allison Coley, CEO, North Asia of Wavemaker talked about how women can impact the industry, as well as the opportunities and challenges women are facing and her career.
“Everyone looks for role models – this is true across gender and age. So in order for us to maintain women in the industry throughout their career lifetime, we need to make sure they’ve got a positive role model. For me, that role model has confidence, passion and knows when to be firm and when to nurture. I am heartened to witness the industry taking a more open and receptive approach; more discussions about gender equality, more women stepping up to power, being seen and heard.”
On International Women’s Day 2019 Cartoon Network celebrates the 20th birthday of The Powerpuff Girls in Asia with the #Empowerpuff campaign. It is a movement that aims to embrace empowerment and put the spotlight on driven girls, young ladies and women who are Asia’s game changers. Over the next few months, Cartoon Network will premiere a series of short-form content on its social and digital platforms featuring trailblazers making a name for themselves.
Shopee partnered beauty brand L’Oréal to debut regional Super Brand Day in the week leading up to International Women’s Day. Shopee users across seven countries can access exclusive deals from leading L’Oréal brands, including limited edition beauty boxes. As part of the Super Brand Day, there is a “takeover” on Shopee’s app to highlight L’Oreal for 24 hours. A L’Oreal themed in-app game, “Beauty Ninja”, was also launched to engage users through gamification. Besides the game, users also get a chance to win Shopee vouchers and L’Oreal products through a series of social media giveaways.
E! News, an entertainment media brand under NBCUniversal International Networks, transformed its logo into “SHE!” across broadcast, digital and social platforms for 24 hours on 8 March to commemorate International Women’s Day. On the programming front, E! aired a slate of popular female-driven shows such as episodes of Keeping Up with the Kardashians, Very Cavallari and Busy Tonight.
Guardian Indonesia outperformed Southeast Asian brands on Instagram for International Women’s Day (IWD) posts by a long shot with a total of 1,094 interactions, according to social marketing platform Socialbakers. The multi-pic post compiled a series of various Guardian’s Indonesia employees balancing the scales with hand gestures in line with this year’s IWD theme, #BalanceForBetter.
Swarovski is marking International Women’s Day by holding a series of staff-focused celebrations across its workplaces.
For International Women’s Day, Olay has launched a campaign, championing the belief that what defines a woman ‘s age is not her number of years spent on earth, but the content of her fearless stories. It featured a number of KOLs and celebrities to share their stories.