Following a recent review of its PR business, Intel has appointed agencies for both markets.
The business will be led by incumbent agency for Malaysia Priority Communications, teaming with IN.FOM for Singapore.
Intel recently merged the operations for both markets, to be led by Singapore/Malaysia country manager Prakash Mallya, indicative of how its communications function will also be run.
For Malaysia, the account will be led by Elaine Chuah, executive director, Priority Communications. In Singapore, it will be Mike Liew, partner, IN.FOM.
(*Pictured: Intel’s recent campaign with badminton star Lin Dan )