Instagram Video Versus Twitter’s Vine

Two and a half years since its debut, Instagram finally launches what co-founder Kevin Systrom claims to be a part of the original protocol of the app, video sharing.The launch comes six months after Twitter came up with Vine: but in first glance, it seems Systrom has the upper hand, and here’s why we think that:1.      Instagram has always been about deep, sentimental images while Twitter has been about quick updates in text. So it makes sense for a visually focused platform to include a video offering.2.      Instagram video goes up to 15 seconds; Vine only allows six.3.      Instagram video rolled out the carpet to both Android and iPhone users; Vine started out with just the iOS and barred Android users out of the playpen until recently.4.      Filters that resemble its photo offering are available for Systrom’s app; and users can delete and reshoot clips and choose what frame they want as their cover.5.      Instagram’s video has a Cinema function, which stabilises the camera.6.      However, there is one win for Vine: it consistently works on both systems; but Instagram’s latest update has yet to work on certain phones. A few LG users (myself included) have complained about having yet to see the new video offering on Instagram even after the update.Though it can be argued that Vine and Instagram target different users in a way that the Twitter application is for a snap-and-go purpose – very much like their text updates – while the latter involves somewhat of an artistic eye and rudimentary video editing skill, we’ll just have to wait and see where this battle takes us.But in the meantime, this is what the new Instagram video function can do.