Initiative appoints Caleb Watson as GM in Guangzhou

IPG Mediabrands agency Initiative has appointed Caleb Watson as general manager of Initiative Guangzhou with immediate effect. In his new position, Watson will report to Richard Zhang, managing director of Initiative Shanghai. Watson media career spans 25 years of industry experience across Europe and Asia-Pacific. “Initiative is on a growth trajectory driven by a pioneering belief with a clear and focused vision. The progressive and nimble nature of the global network enables a truly ‘culturally’ driven approach to people, partners and the market," said Watson. Watson has joined from Starcom Brisbane Australia where he served as general manager. Prior to this, Watson worked client side as general manager, media at Telstra, with previous roles including client services director at Ikon Sydney, and European media manager at Mediaedge:CIA global team. In his career, Watson has provided strategic direction across a number of big clients including Nestle, Vodafone, Visa International, Coca-Cola, and Procter & Gamble. Zhang said “We are so excited to have Watson on board to lead our Guangzhou business. His rich multi-category experience and great passion for this fast-changing market will bring new energy to Initiative’s growth acceleration."