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Top social media influencers in North America are using Snapchat 33% less just in last 6 months, and posting on Instagram stories 2 times more, the latest findings from Mediakix revealed.
The study tracked 12 top influencers’ posting activity on both Instagram Stories and Snapchat Stories for 30 days in August. Then, it compared the influencers’ usage of Snapchat to their usage of Instagram, and additionally the data it collected 6 months ago using the same methodology.
Here are the results:
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