Indosat has partnered with Havas and mobile ad-tech company, Wagawin for its “Unlimited YouTube Campaign”, leveraging on Wagawin’s LivingAds technology.
According to Indosat Ooreedo CMO Andreas Gregori, the partnership has allowed the brand to double its ROI and gather valuable insights about Indosat’s target audience. This has allowed the brand to strategically deliver customer delight.
“We are extremely delighted about our recent partnership through Havas with Wagawin on Unlimited YouTube Campaign. As a highly innovative company, Havas and Wagawin were the perfect partners for us being the first in the market to test LivingAds technology in Indonesia,” Gregori said.
Wagawin LivingAds format looks to offer ads which are scalable and unique, done through an interactive video emotion format while driving performance and collecting user feedback. The emojis layered over the video allow the user to give live feedback on the campaign, enabling the advertiser to track the emotional response. This saw Havas obtaining the data by tracking the emotional response across different targeted groups to better aid in future campaigns.
“We are very happy about the results since we managed to double the ROI and it also allowed us to gather valuable insights about Indosat target audience and strategically delivered customer delight. We look forward to building a long-lasting partnership,” he added.
Last year, Munich-based German mobile platform Wagawin opened its office in Singapore, led by Clément Simonneau, former sales director APAC at Art of Click. The company aims to build strong relationships with direct advertisers, media agencies and publishers in the Southeast Asia region. In a statement to Marketing, Simonneau said Southeast Asia is one of the most promising regions for mobile ad tech businesses.