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Indonesia tourism ministry targets Millennials, gets more ‘Instagrammable’

The Ministry of Tourism of the Republic of Indonesia has planned to work towards “Instagrammable” tourism destinations, as part of its move to target Millennial travellers. The ministry aims to improve its promotional activities through digital media and digital tourism network in a bid to encourage the use of social media and online business in all markets.

According to The Jakarta Post, Tourism Minister Arief Yahya looks to examine the tourist attractions and activities which has the potential to be listed as trending topics and attract millennial tourists. He added that the ministry aims to achieve the target of 20 million travellers in 2019.

Marketing Interactive has reached out to the Tourism Ministry for additional information.

Meanwhile according to Antara news, Indonesia has been strengthening its Wonderful Indonesia tourism brand in London via an OOH strategy. According to the site, 350 famous black cabs and 15 tourist buses of the city were used in promotion the “Wonderful Indonesia” branding with tourism visuals.

Indonesia has been making several strides in the past year to push its tourism offering towards Millennials. Last month, Indonesia’s tourism ministry struck a deal with Liverpool FC player Sadio Mané, following a contract signed between Tourism Indonesia and Mediapro Asia. The deal looks to generate more interest towards Indonesia as a tourism destination for Millennials.

In addition, the Ministry of Tourism of the Republic of Indonesia looks to bolster foreign tourism arrivals to support its target of achieving 17 million international tourist arrivals by the end of 2018. Most recently, it partnered with brand Expedia to promote and drive travel demand to key destinations in Indonesia.

(Photo credits: 123RF)

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