Indonesia’s sales and marketing professionals expect an average salary increment of 20% to 30% next year. According to the 2020 salary survey by Robert Walters Indonesia, the top skills in demand are eCommerce, trade marketing, and consumer insights.
CMOs can expect to earn about IDR1,500 million to IDR3,000 million in 2020, while marketing directors can expect to earn IDR1,300 million to IDR2,500 million. Marketing managers are expected to earn IDR750 million to IDR1,300 million in 2020.
Close to one-third (28%) of sales and marketing professionals stay less than two years in a role. Reasons for individuals to move jobs are career progression (30%), better compensation and benefits (24%), improved work-life balance (13%), and better company culture (12%).
Meanwhile, 65% of those who remain in the role expect a 7% to 15% annual salary increment, while 34% expect an increment of more than 15%. Only 1% expect a 0% to 6% increment. According to Robert Walters, the top three drivers of job satisfaction in the sales and marketing industry are good work-life balance, good working culture and environment, and competitive remuneration and benefits.
Machine learning, AI and big data high in demand
Similar to the sales and marketing industry, tech and transformation professionals also expect an average salary increment of 20% to 30% when they move jobs in 2020. The top skills in demand for this sector are machine learning, AI, and big data, and the new growth verticals are payments, edtech and digital health.
According to Robert Walters, 31% of tech and transformation professionals stay less than two years in a role. They cited better compensation benefits (27%), career progression (26%), opportunity to work internationally (18%), and improved work-life balance (13%) as the top four motivators to switch jobs.
For those who stayed, 64% expect a 7% to 15% annual salary increment, while 26% expect to receive more than 15% in salary increment. Meanwhile, 10% expect up to a 6% increment in their salary.
Eric Mary, country manager, Indonesia, Robert Walters said hiring is expected to be more active next year, with continued growth in the areas of eCommerce and fintech. Indonesia will also see hypergrowth for start-ups in new business verticals, such as logistics, payments, digital health, and edtech.
Traditional businesses will continue to accelerate their digital efforts and, as such, the need for technology and digital talent is expected to intensify further.
“Across all functions, we expect employers to look beyond technical skills when hiring. Business partnership and stakeholder management skills will be particularly sought after, as businesses look to their people to drive growth and expansion,” Mary said.
He added that such talent is in short supply and to secure these professionals, hiring managers will need to showcase career development opportunities, as well as offer benefits such as remote working or flexible hours.
Additionally, given the skill sets in demand are in short supply within the country, Mary said employers should consider tapping into Indonesian talent who reside overseas. “In Indonesia, we see forward-thinking employers reaching out to universities to attract high potential individuals and building structured learning and development programs to create a strong pipeline of talent who are equipped with the relevant skill sets,” he added.
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