FOX International Channels (FIC) has appointed local agency The Alchemy Partnership to lead the campaign for the launch of the new FOX Sports Network. This follows a pitch against other multinational agency networks earlier in the year.
The job scope covers the launch campaign that includes TV, print, activation and digital for regional markets that include Singapore, Malaysia, Hong Kong, Indonesia, Thailand, Philippines, and Vietnam.
Paul Tan, director of marketing (FOX Sports) at FIC said, “Alchemy was selected for the launch campaign because they are a great fit for what we’re trying to achieve for this launch, and they showed a lot of heart and dynamism when pitching for the project.”
FOX International Channels (FIC) will be implementing a wide-scale upgrade to its FOX Sports Asia network from 15 August. The change will see the network rebrand its portfolio of channels which currently include FOX Sports, FOX Sports Plus HD, STAR Sports to FOX Sports, FOX Sports 2 and FOX Sports 3 respectively.
This change will take effect in all countries across Asia where FOX Sports network channels are available, with the exception of China and South Korea where the STAR Sports brand will be offered.