Inbisco picks Optimedia

Inbisco Marketing and Sales has appointed Optimedia as its media agency of record, without a pitch.Under the Inbisco umbrella are consumer brands such as Danisa, Choki Choki and Kopiko Coffee.Kopiko Coffee is manufactured by PT. Mayora Indah Tbk, one of the largest FMCG companies in Indonesia.Frankie Tambingon, marketing manager of International Operations of the Mayora Group, said there is a need for strategic and aggressive marketing with the right media agency as Mayora's products continue to grow in the local market."The confidence we had with Optimedia Malaysia since the first meeting with the management team continues to grow each day," added Tambingon.Cassey Chow, media director for Optimedia Malaysia, said, "The agency's culture and beliefs are engrained in live ROI, real-time management, active understanding and dynamic engagement. Having a brand like Mayora demonstrates our strengths in the areas mentioned and accountability to propel us to greater heights."