The Infocomm Media Development Authority (IMDA) and Munkysuperstar Pictures, which owns popular YouTube channel Clicknetwork, have established a partnership to launch three new web series. This is part of IMDAâ€™s initiative to bring public service content to more Singapore viewers anytime, anywhere.
According to a press release, Clicknetwork was the first channel in Singapore to reach 1 million subscribers last year. The first title which will make its debut on Clicknetwork today, â€śNo Sweatâ€ť, is a health and wellness infotainment series that aims to inspire the public to adopt a healthy lifestyle. The series will be hosted by Miss Universe Singapore 2018 finalist, Tyen Rasif, and will explore accessible health tips and tricks that are relevant to Singaporeansâ€™ daily lives, such as how to eat healthier at fast food restaurants, how to incorporate workouts into daily household chores and more.
The 10-episode series will also explore popular fitness and wellness trends. The other two titles to be launched on 24 August 2018 and 8 April 2019 respectively are â€śDaddy Diariesâ€ť, an infotainment series on parenting hosted by Kiss 92FM DJ Shan Wee, and â€śGirl Band Called Girl Bandâ€ť, a comedy series exploring the themes of friendship, family and acceptance.
Dorothy Lai, director of public service media & assessment, IMDA, said, â€śThe way that Singapore audiences consume content is evolving, and IMDA is constantly looking for new ways and platforms to bring engaging public service content closer to Singapore audiences. We are excited to embark on this new collaboration with Munkysuperstar Pictures, tapping Clicknetworkâ€™s wide network of talents and expertise to create more local content that would appeal to audiences online.â€ť
Gillian Tan, founder of Munkysuperstar Pictures said, â€śWeâ€™re really excited and honoured to partner with IMDA on this initiative. With an increasing number of people consuming video content on digital platforms nowadays, itâ€™s great to see more public service content created for these audiences.â€ť
â€śWe aim to make our shows both entertaining and educational at the same time to resonate with a wide variety of our viewers,â€ť she said.