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IKEA turns its quirky furniture names to song lyrics [VIDEO]

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Ikea Malaysia is opening its second store in Malaysia and worked with BBH Asia Pacific to create a music video featuring the brightest stars of IKEA stores – its products.In the execution, IKEA products dance and encourage you to ‘Get Che-ras to Cheras’. Cheras is the location of the second Ikea Malaysia store.Tracy Pang, marketing manager, IKEA Malaysia said: “The music video fits perfectly with the occasion - to get Malaysians from all walks of life excited about the biggest housewarming party in Malaysia!”Tinus Strydom and Maurice Wee, creative directors, BBH Asia Pacific said:"A catchy tune, a funny pun, a twerking panda. I think we used all the tricks in the book to make sure people know about the new IKEA Cheras."Take a look at the video below:https://youtu.be/zrMrlb-zHWwCampaign creditsClient: IKEA MalaysiaAgency: BBH Asia PacificCreative Directors: Tinus Strydom, Maurice WeeExecutive Creative Director: Scott McclellandArt Director: Marcus YuenCopywriter: KC Hong / Ross FowlerBusiness Director: Bibiana LeeProject Director: Lesley ChelvanAccount Managers: Jade Cheng, Cheryl CheongSocial Strategist: Josie KhngProducer: Wendi ChongDirector: NietoProduction Company: Stink ShanghaiExecutive Producers: Desmond Loh / Louis KwanProducer: Charles RenardMusic: Fuse Adventures in Audio

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