Ikea taps Edelman for Hong Kong PR

Ikea Hong Kong has appointed Edelman as its public relations agency to oversee a variety of brand marketing initiatives and consumer PR.William Lyon, general manager at Ikea described the agency as one that is passionate and professional.“In Edelman, we have found a partner with passionate and committed professionals with whom we believe we can take the IKEA brand to even greater heights.” Edelman takes over the retainer business from Strategic Public Relations and according to the Swedish icon has already started work on the business.Andrew Kirk (pictured), managing director of Edelman Hong Kong and Taiwan, said Ikea joins a growing client portfolio, which more recently has included additional work for the Dairy Farm group.“We are looking forward to an exciting journey as we deliver truly innovative campaigns in the months to come,” he said via a statement.