Ikea kitchens come alive
Situated at the Dhoby Ghaut North East Line Station is a two-dimensional kitchen display which allows commuters not only to see but also watch and hear the automatic opening and closing of kitchen cabinets and drawers as part of Ikea’s “The Complete Kitchen Living – Pretty, Smart Kitchen” campaign. The campaign was conceptualised by Lowe Singapore and executed with the help of OMD and Moove Media. The campaign also runs in print and TVC.
MOH provides more schemes for citizens
The Community Health Assist Scheme, which is one of the Ministry of Health’s programmes to help provide accessible and affordable primary care to Singaporeans, has launched a new campaign slated to run until the end of the year, targeting a younger demographic of 40 and above with a per capita monthly household income of SG$1,500 and below or citizens unable to do basic duties or on the “Public Assistance Scheme”. The campaign runs on print, TVC, OOH and radio. Bioperfect Marketing and Addiction Advertising were the media and creative agencies behind the campaign.
Royal Brunei Airlines targets Singaporeans
Royal Brunei Airlines has launched a new outdoor campaign in Singapore using bus interchange media platforms, to promote tourism for Brunei. The campaign titled “Green Jewel of Brunei” will run until 13 July 2012. The campaign has already begun running in Boon Lay Bus Interchange as well Bedok Bus Interchange. The total ad spend for the campaign was approximately SGD45,000.
Space gives more privileges
Furniture shop, Space Asia has launched its loyalty programme Space Privileges, to offer rewards to its existing customers. Customers who sign up for “Space Privileges” will receive invitations to closed door events, parties and e-voucher redemption. With the programme in place, the marketing team at Space also hopes to garner data effectively to customise exclusive activities for different groups of retail clients.